Th - As Digital Marketing Manager
3 weeks ago
Company Description
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.
Its 1,650 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness and transparency.
To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry
Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).
Ready to #setthetone with Believe?
**Job Description**:
As the Digital Marketing Manager, within the Artists Services division, you will be key to the artists online and audience development in the Thailand market. The role will have a matrix reporting to both Local Head of Artist Services (Business) and Regional Head of Digital Marketing (Functional). You will:
- Create & Execute Creative & Effective Campaigns across content (including AR, VR, video and pop culture), social & digital media channels, CRM, media buy
- Build strong Case Studies_ (plus points if your work has been recognized at creative digital or advertising awards)_
- Have strong experience, insights and great results with an "Always On" strategy
- Be very effective at audience development and Engagement (Socials, CRM)
- Be able to plan, monitor and optimize within budget, across a range of small to large campaigns
- Be analytical, data driven, and delivers insightful reports with clear action points
You will be a valuable resource to Artist Services Lead and Project Managers to research artists’ target audience and position in market through thorough analysis of all data available. With this data, you will elaborate the artists’ development strategy on digital media platforms, defining the content to be produced, platforms to utilize, optimal schedule and budget, and coordinate the execution of which.
You will leverage the artists’ channels to grow audience, and increase engagement by implementing both organic activations and paid media campaigns, through relevant online and social media platforms, including YouTube, Instagram, TikTok, influencers etc. You will manage and monitor digital marketing budgets, set and maintain KPIs, while delivering weekly reports on digital marketing performance for the artists, external stakeholders and relevant cross functions teams.
**Qualifications**:
- Strong knowledge of social media and online promotion strategies
- Ability to build creative and innovative artist development campaigns
- Data driven & results oriented: ability to analyse and use data to optimize development
- Structured, organized, ability to follow process and monitor budgets
- Knowledgeable about market trends, music industry developments and digital innovations
- Extensive knowledge of (genre) market
- Excellent written and verbal communication skills
- Highly motivated and organised with excellent time management skills
- A team player with creative ideas and a positive attitude
- Passion for music
- Fluent in English and Thai
Additional Information
Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.
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