Strategic Digital Marketing Manager

2 weeks ago

กรงเทพมหานคร, Thailand Argyll Scott Full time

Our client is a multinational company in Luxury retail industry. They are seeking a highly motivated and experienced professional to join their team as an **E-Business Traffic Acquisition and Business Analyst. **In this role, you will be responsible for driving traffic, conversion, and retention to our e-business through effective traffic acquisition strategies and comprehensive data analysis. You will play a crucial role in optimizing performance media, managing budgets, and ensuring the success of our digital marketing initiatives.

**Responsibilities**:
**Traffic Acquisition**:

- Develop and implement digital media strategies to drive traffic and enhance business opportunities for our e-commerce store(s).
- Adapt central/regional guidelines to local specificities and align media briefs with marketing calendar and brand communication plans.
- Manage and collaborate with media agencies to deliver inventive and cost-efficient media strategies while safeguarding brand equity.
- Monitor and optimize live ad campaigns, analyze data, and ensure high-quality media standards.
- Conduct post-campaign analyses, evaluate effectiveness, share results and learnings, and provide actionable feedback for continuous improvement.
- Drive digital and data projects, translating strategies into successful implementations.

**Business Analyst**:

- Analyze e-business performance and provide valuable insights and recommendations.
- Manage data management, profiling, and analytics to ensure digital strategies align with business objectives.
- Identify market trends, evaluate data, and offer insights and suggestions to support decision-making.
- Monitor e-commerce website performance, track KPIs, and provide recommendations for website traffic and lead conversion funnels.
- Analyze user engagement levels from website and media communications.
- Conduct comprehensive sales analysis by products, categories, franchises, activities, and traffic sources.
- Own the user registration process and identify areas for improvement.
- Analyze campaign and product performance, including planning and forecasting.
- Prepare analysis reports and undertake additional assigned projects.

**Qualifications**:

- A university graduate or above, preferably with a major in Business Administration and/or Marketing.
- Minimum of 3 years of experience in media agencies and/or online marketing positions within the luxury industry.
- Strong knowledge and skills in digital and e-commerce landscape, including digital platforms/tools and emerging technologies.
- Extensive expertise in all aspects of media, including briefing, planning, buying, and reporting.
- Excellent communication, numeracy, and analytical skills.
- Data-driven mindset with acute attention to detail.
- Experience in driving e-commerce and conducting data analysis is highly desired.
- Strong planning, presentation, and project management abilities.
- Proficiency in MS Excel, PowerPoint, and Google Analytics.

This role requires effective collaboration with internal stakeholders, including reporting to the E-Business Manager and working closely with the Digital Media Manager. External collaboration will involve media agencies, developer agencies, regional teams, and HQ Digital teams.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

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