Digital Marketing Executive
1 week ago
A strategic **Digital Marketing Executive** drives digital advertising efforts and enhance membership acquisition and engagement across Asia. This role is responsible for executing, optimizing, and managing digital campaigns across multiple platforms, ensuring cost-efficient lead generation and maximizing return on ad spend (ROAS). The ideal DME is a skilled digital marketing strategist with expertise in audience targeting, conversion optimization, and analytics to improve campaign performance. Reporting to the Digital Marketing Lead, this position will support markets across Asia.
**ROLES AND RESPONSIBILITIES**
- Plan, execute, and optimise paid media campaigns (Facebook Ads, Google Ads, TikTok Ads, and other digital platforms) to drive lead generation, new member acquisition, and engagement.
- Develop performance marketing strategies that align with business goals, focusing on achieving a high return on investment (ROI) and lowering customer acquisition costs (CAC).
- Conduct A/B testing and ongoing optimisation of ad creatives, copy, landing pages, and audience targeting to improve conversion rates.
- Optimise website performance and landing pages through A/B testing, user experience improvements, and SEO best practices to enhance conversion rates.
- Monitor, analyse, and report on key performance metrics, providing actionable insights to improve digital campaign effectiveness.
- Manage advertising budgets efficiently to ensure maximum impact and cost-effectiveness.
- Collaborate with the creative and content teams to develop engaging and compelling ad creatives tailored to various audiences.
- Stay up-to-date with digital marketing trends, algorithm updates, and industry best practices to continuously refine performance marketing strategies.
- Implement tracking mechanisms (Google Tag Manager, Meta Pixel, UTM parameters, etc.) to ensure accurate measurement of campaign effectiveness.
- Coordinate with CRM and sales teams to track lead-to-conversion performance and ensure smooth handover of marketing-qualified leads (MQLs).
- Identify new digital advertising opportunities and emerging platforms that can enhance campaign performance and reach.
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