Head of Performance Marketing
5 days ago
Fast career development.
International work culture in a proptech startup.
Health insurance & Social Security.
As the Head of Performance Marketing of PropertyScout, your primary responsibility is to develop and execute marketing strategies that drive user acquisition, engagement, and conversion. Your role is crucial in ensuring the success and ambitious growth targets of the company by effectively utilizing paid performance marketing channels and optimizing your campaigns to meet the agreed upon goals. Here's a breakdown of your job description:
**Strategy Development**: Collaborate with the executive team to define the overall marketing strategy, goals and KPIs.
**User Acquisition**: Develop and execute strategies to drive user growth through various channels. Utilize data-driven insights and market research to identify target segments, optimize campaigns, and increase user acquisition rates.
**Conversion Optimization**: Continuously analyze user behavior and conversion funnels to identify areas for improvement. Optimize landing pages, user flows and conversion rates to increase lead generation and maximize conversion rates.
**Budget Management**: Manage the marketing budget effectively, ensuring optimal allocation of resources across all marketing channels. Monitor and control expenses to achieve cost-effective marketing campaigns.
**Analytics and Reporting**: Utilize analytics and BI tools to track and analyze campaign performance, user behavior, and marketing attribution. Generate regular reports and provide insights to key stakeholders on marketing metrics and performance.
**Team Management**: Lead and mentor a team of performance marketing professionals. Set performance targets, provide guidance, and foster a collaborative and high-performing work environment.
**Collaboration**: Collaborate with cross-functional teams such as sales, product, engineering, content and data analytics to align marketing strategies with overall business objectives. Work closely with the sales team to ensure marketing efforts align with their goals and support lead generation and conversion.
**Compliance and Ethics**: Ensure compliance with relevant laws, regulations, and ethical standards related to marketing, data privacy, and advertising practices.
Qualifications.
Bachelor's degree in marketing, business administration, related field or relevant work experience.
At least 5 years of experience in performance marketing with 3 years full budget and team responsibility.
Experience specifically in the real estate industry or related fields such as e-commerce or proptech is highly desirable.
In-depth knowledge and practical experience in relevant performance marketing channels.
Proficiency in using relevant marketing tools and platforms.
Strong analytical abilities with the ability to analyze marketing data, extract insights, and make data-driven decisions. Proficiency in using web analytics tools, marketing automation platforms, and Excel/Google Sheets for data analysis is necessary.
Apply.
**Subject**: Application - Head of Performance Marketing - [Your Name].
**Content**: Please attach your updated English resume and answer the following questions below:
Why do you think you are fit for this role?.
What are your salary expectations?.
What s been your budget responsibility in your previous role?.
When can you start?.
**Job skills required**: Management, Market Research, Research
**Job skills preferred**: Industry trends, Automation, Compliance
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