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User Acquisition Lead
2 weeks ago
At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a **User Acquisition Lead**to join one of our **clients**' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.
**Key Responsibilities**
**Campaign Ownership and Scaling**
- Own the strategy and performance across multiple paid channels, initially managing one or two and expanding based on success. Mentor junior buyers and guide creative/landing page workflows, while remaining hands-on
- Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind
- Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
- Contribute to channel strategy and cross-channel budget allocation
- Collaborate with CMO and executive team on quarterly UA goals
**Performance Analysis and Strategy**
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
**Creative & Funnel Optimization**
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
- Implement systems to reduce creative fatigue and increase speed of testing
**Partnership Management & Media Strategy**
- Build strong relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
- Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
**Automation & Scaling Systems**
- Identify opportunities to streamline acquisition processes through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
**Challenges You’ll Tackle**
- ** Scale user growth from 30M to 100M** in the next 12 months, optimizing for CAC, ROAS, and LTV — with full ownership of performance across your assigned channels.
- ** Build and oversee a scalable creative engine**: Define briefs, testing frameworks, and creative feedback loops that drive sustained performance.
- ** Systematize landing page production**: Set the playbook to launch, iterate, and scale high-converting pages, in close collaboration with product and design teams.
- ** Expand the acquisition mix**: Proactively identify, test, and scale new channels (direct-buy, programmatic, or paid social), ensuring strong evaluation and rollout systems.
- ** Lay the foundations for a high-performance UA team**: Lead by example in execution and strategy, and contribute to hiring, onboarding, and mentoring as the team grows.
- **
5-7 years** of experience in user acquisition, performance marketing, or growth — with a focus on paid traffic channels (direct-buy, programmatic, or paid social).
- ** Proven track record** of scaling campaigns with clear business impact (e.g., CAC reduction, LTV growth, revenue lift).
- ** Expertise in media buying operations**: deep knowledge of tracking setups, UTMs, postbacks, pixel integrations, and attribution flows.
- Hands-on experience with platforms like Voluum, GA4, and acquisition channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.
- ** Analytical mindset** with strong decision-making skills — comfortable owning dashboards, spreadsheets, and cohort reports.
- ** Strategic experience** building and scaling acquisition funnels — from creative testing to landing page optimization.
- ** Cross-functional leadership**: ability to collaborate with product, creative, and data teams to align on growth goals.
- Experience mentoring or managing other buyers is a plus, but not mandatory.
**Soft Skills**
- Strong communication & collaborative skills (perfectly fluent in English)
- Goal-oriented, ownership and commitment
- Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy
- Humble - willing to learn, open to feedback
- #NSFW - you are comfortable building products that are based on uncensored models and content
