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Position Summary
Role and Responsibilities
**Job Description**:
- Fully responsible and lead consumer database management, consumer data-driven marketing campaigns as well as the company’s loyalty programs including loyalty programs through partner database
- Grow and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database with Samsung brand and product experience
- Execute data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities to help grow commercial opportunities.
- Manage data analytics, identify potential customers, and utilize appropriate digital platforms for effective consumer engagement
- Lead, coordinate, facilitate and manage all data-driven marketing activities from initiation of protocol through performance tracking
- Proactively identify and address issues that may impact the quality of the customer database and campaign deliverables
- Create effective campaign plan through gathering all related parties’ requirements while minding the KPIs
- Ensure effective segmentation of database for targeted communications
- Track conversion rates of initiatives to propose and execute improvement plans
- Leverage customer research and market knowledge to refine strategies and plans
- Collaborate with internal departments i.e. online sales, product marketing, marketing communications, brand communications, compliance, regional headquarters’ CRM as well as external agencies to ensure effective consumer data-driven marketing programs and alignment with the company’s compliance rules and Thailand’s law & regulations
- Perform other duties as assigned by the management/direct supervisor
Skills and Qualifications
- Master's Degree in MBA, Marketing, Finance or a related field
- Minimum 10 years of proven working experience in CRM, customer database-driven marketing and analytics. Knowledge in big data a plus.
- Experience in data validation, digital marketing, and data management
- Tech savvy with working knowledge of HTML
- Strong communications and data analytical skills with a focus on details
- Proactive and can-do attitude
- Must be open to learning, passionate about taking ownership and executing, able to work independently, but yet a strong team leader and player
- Commercial awareness to secure buy-in of internal stakeholder partners and external
- Strong interested in electronic products and mobile devices
