Brand Manager
2 weeks ago
**Responsibilities / Introduction**
- Develop marketing strategy and plan including above the line, below the line, in-store activities, and digital to achieve sales target.
- Plan and develop usage of online influencers, write content guidelines, and follow up until complete.
- Responsible for designing of point of sales & marketing and related materials to support brand planning and market execution.
- Manage design & media agencies to define and communicate the brand.
- Plan and develop usage of online influencers, write content guidelines, and follow up until complete.
- Analyze and monitor market situation, market trend, and competitors’ movement.
- Monitor brand performance and control marketing budget per agreed plan.
- Assist in brand’s day-to-day operational activities.
- Collaborate with colleagues from across related departments to ensure branding is consistent.
- Associated with New Product Development projects from design, artwork development until product’s availability in the market.
- Initiate marketing strategies/tactics and promotions to drive sales in each channel.
- Develop, maintain and execute to a social media calendar aligned with marketing communication plans and digital strategy for the brand.
**Requirement**
- At least 3-5 years of working experience in marketing of **consumer goods/FMCG company**:
- Bachelor’s degree or Master ‘s degree in Marketing or any related fields.
- Experiences in Trade Marketing would be an advantage.
- Experience in **launching new brand** would be an advantage.
- Experience in the food industry would be an advantage.
- Understanding the overall marketing of consumer products; NPD launch, Marketing Communication, Digital marketing, etc.
- Strong analytical skills and be able to look at issues from different perspectives.
- Creative and up to date with the latest trend and best practices.
- Good command of English and Computer literacy in Microsoft Office
- Good Project management interpersonal skill
- Active, Optimistic, Open-mined, Problem-solving oriented
- Multi-tasking, can-do attitude and work well under pressure
- Able to work independently and can work well with other co-workers.
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