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Brand Manager
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Job Scope: This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We're looking for a driven, proactive, creative and organized Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.
Key Responsibilities:
- Lead the development of the Brand Marketing Plan.- Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.- Lead in innovation, activation, advertising, and promotion for the deployment of Brand Marketing Plan and budget.- Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.- Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.- Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.- Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.- Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.- Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.- Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
Key Stakeholders:
- Global Brand custodians- Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development- Local marketing expert team (Market Research, Digital, etc)- Customers, Creative and Media agencies
Qualifications:
- Bachelor’s degree in marketing or equivalent.- Minimum 5 years' experience in brand/product management/marketing, preferably in the consumer goods industry.- Marketing leadership experience.- Proven track record of delivering topline and marketing KPIs (driving share and penetration).- Leading a cross-functional leadership team.- Experience in managing agencies.- Experience in managing digital channels and programs: Digital demand creation and fulfilment.- Proven experience in developing and implementing effective and integrated brand plans.
