Senior Marketing Manager
2 weeks ago
Our client is a well-known sports fashion retailer.
**Responsibilities**:
- Leading the marketing team in planning and implementation of strategic marketing plans for the brand/company monitoring of marketing budget and overseeing all aspects within the various internal divisions - Retail Marketing, Digital Marketing, CRM, Visual Merchandising and Graphic Design.
- Monitoring of marketing budgets and expenses to ensure expenditures are within budget.
- To effectively overseeing all planning and execution of marketing campaigns, events and activities for the brand to drive brand awareness and sales contribution.
- Analysing and monitoring all campaigns executed to provide insights for business opportunities and prepare campaign reports to ensure program performance.
- Tracking and managing expenses to ensure ROI and activities are executed according to budget plans.
- Collaborating and securing partnerships with strategic business partners eg shopping malls, banks, and telcos on cross-promotions, reward programs, sponsorships and relevant partnerships including events.
- Handling the liaison across internal divisions and relevant department functions such as Merchandising, Project, E-commerce, Sales and Operations ensure marketing campaigns and ideation are executed in alignment with the campaign and product launch period.
- Being able to prioritize and work proactively and independently.
- English language proficiency - liaising and negotiating with external parties for example the media for media buys, relevant agencies, mall landlords, potential brand partners, and vendors and building a strong network to establish brand recognition. Monitor & mentor team by providing training, guidance & coaching.
**Requirements**:
- Bachelor’s Degree in Marketing / Communications / PR / Business.
- Minimum experience year min 10 years, experience in retail or sports preferred.
- Skill in Strategic Planning, Problem-solving and critical thinking, communications and presentation and negotiation skills.
- Self-motivated and able to manage multiple and complex tasks in a fast-paced and challenging environment.
- Good oral and written communication.
- Meticulous, strong analytical and problem-solving skills.
- Strong bias for action and results-oriented.
- Microsoft Office.
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