Lead, Demand Planning

5 months ago


กรงเทพมหานคร, Thailand Grab Full time

**Job Description**:
**Life at Grab**

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

**Get to Know the Team**

Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary - a combination of advanced analytics, customer segmentation, marketing strategy and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation, and driving the implementation of key initiatives.

**Get to Know the Role**

Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with related parties i.e. The marketing team, Operations team on demand growth, while growing using data analyses to gain actionable insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc.) and working with cross-functional teams to drive execution.

**The Day-to-Day Activities**
- Lead and manage a team to drive overall platform growth using providing budget - Analyse short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
- Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
- Forecast spending on promotions, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
- Build presentation to influence senior stakeholders and enable data-driven decision-making
- Design efficient promo structures and other initiatives to drive demand growth in the Payments business and work with cross-functional teams to execute
- Manage and plan budget allocation and track cost from initiatives in collaboration with the Finance and Business team

**The Must-Haves**:

- A minimum 4 years of relevant work experience in tech startup, consulting, investment banking, financial services
- Confident in processing and analyzing complex data sets using Excel (essential) or Tableau (preferred)
- Working knowledge of SQL is preferred but not essential
- Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translate these to actionable business insights
- Ability to see big picture while not losing sight of details
- A start-up attitude - willing to work hard to get things done

**Our Commitment**

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.



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