Associate, Demand Planning

2 weeks ago


กรงเทพมหานคร, Thailand Grab Full time

**Job Description**:
**Get to know our Team**:
Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary - a combination of advanced analytics, customer segmentation, consumer insight. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives.

**Get to know the Role**:
Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with related parties i.e. Marketing team, Operations team on demand growth, while growing using data analyses to gain actionable insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc) and working with cross-functional teams to drive execution.

**The day-to-day activities**:

- Analyze short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
- Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
- Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
- Build presentation to influence senior stakeholders and enable data driven decision making
- Design efficient promo structures and other initiatives to drive demand growth and work with cross functional teams to execute
- Manage budget allocation and track cost from initiatives in collaboration with Finance

**The must haves**:

- A minimum 1 year of relevant work experience in financial services, management consulting or technology firms
- Confident in processing and analyzing complex data sets using Excel (Essential)/Tableau (preferred)
- Working knowledge of SQL is preferred but not essential
- Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
- Ability to see big picture while not losing sight of details
- A start-up attitude - willing to work hard to get things done



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