Search Manager
5 days ago
Search off-platform (40%).
**Owned websites**: Improve ranking and increase online reach by driving improvements in content and technical SEO.
**Owned websites**: Run personalization and propose new website features to attract customer engagement.
Monitor and optimise Paid search strategy (SEM) across Google/YouTube in collaboration with the Division team. Drive traffic to either owned websites or eCommerce based on strategic goals.
Social Search across categories.
Search on-platform (60%).
**Onsite (Marketplace online)**: managing & optimising SEO in collaboration with internal & external teams. Working initially with the current agency on SEM with an objective to in-house SEM management overtime to build internal capabilities and improve plans efficiency.
Implementing, mapping & optimizing search terms/ KWs with SKUs.
**Other Brick & Clicks/ omni-channels retailers**: managing & optimising SEO in collaboration with internal & external teams and managing SEM in-house through the relevant platform.
**Qualifications**:
Bachelor's Degree with 8+ years of search experience; Experience at Client or Agency leading strategic search and planning, activation of Search (SEM and SEO), CPG experience.
Deep understanding of how paid search/SEM interacts with display media, paid social, SEO, mobile, social, retailers and content.
Proven record of search marketing execution.
Holistic search strategy and mindset.
Proven experience with Search Engine Marketing strategies and technical expertise.
Analytical and process oriented.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
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