Marketing Science Lead

2 weeks ago


กรงเทพมหานคร, Thailand Ascend Group Co., Ltd. Full time

Work closely with stakeholders to understand business requirements, identify opportunities, and whitespace to commercialize data-driven insights and solutions.
Break down business questions into analytical frameworks, and being able to talk the language of technical teams as well as commercial stakeholders is a key requirement and bridge any gaps.
Be proactive and co-own the go to market strategy along with commercial stakeholders for multiple media channels/ and other data commercialization initiatives, and proactively help plan the right focus areas for the team, develop solutions and products to help build the roadmap and pipeline for commercial opportunities.
Develop and implement predictive models, statistical algorithms, and machine learning models to support business needs.
Develop and implement data visualizations using PowerBI/ Data Studio/QuickSight/ Tableau/ Excel to effectively communicate insights to stakeholders.
Collaborate with cross-functional teams, including business analysts, product managers, and developers, to implement data-driven solutions.
Mentor and coach junior data scientists and data analysts to develop their skills and expertise.
Qualifications.
Bachelor s or Master s degree in data science/ engineering/ statistics/economics/ computer science/ mathematics, or a related field is a requirement.
MBA/Business degree with strong background in technical understanding and hands-on expertise is preferable.
Online media experience will be a strong advantage.
8+ years of experience as a data scientist or data analyst in marketing across any industry is a requirement.
Strong proficiency in Python/ Pyspark/ SQL/ R is a requirement.
Strong experience in story telling from data, analysis and insight is required.
Commercial understanding, and having a balanced approach for go-to-market strategy is a requirement.
Experience with machine learning algorithms and statistical modeling is a bonus.
Strong communication skills and the ability to collaborate with cross-functional teams is a requirement.
Proven ability to work independently and manage multiple projects simultaneously is a requirement.
Experience in mentoring and coaching junior/ senior DA/ DS is a requirement.
**Job skills required**: Excel, Tableau, Data Analysis
**Job skills preferred**: Statistics, Python, Industry trends



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