Deputy Head of Media Planning
1 month ago
**We are looking for an experienced and strategic-minded professional to lead our Media Planning and Ads Optimization teams as the Media Planning Director. In this role, you will have the unique opportunity to shape the teams, initiate and innovate comprehensive media strategies, and optimize ad campaign strategies, to drive AnyMind Thailand's business growth**:
**What You'll Do**:
- Initiate and develop innovative full-funnel media strategies (Awareness, Engagement, and Conversion) across various digital channels, considering different ad formats, targeting options, and campaign objectives for the team
- Manage large-scale digital campaigns, overseeing budget allocation, targeting strategies, and performance optimization
- Provide strategic consultation to clients and teams, offering insights and recommendations on media planning strategies, ad formats, campaign optimization and risk management
- Oversee the collaboration between team members and other internal teams to ensure efficient campaign proposal creation and execution
- Lead, mentor, and inspire members of the media planning team 9 people and ads optimization team 5 people, providing team members with career coaching
- Create a long-term team growth strategy to empower members to grow professionally and achieve their full potential, inspire and provide ongoing hard and soft skills training
- Report to the Managing Director
**Who You Are**:
- Proven track record in media planning or digital marketing (Full Funnel), with significant experience in creating media strategies, managing large campaigns, and optimizing ad performance
- In-depth understanding of various ad formats, targeting options, and campaign optimization techniques across digital channels
- Strong analytical and problem-solving skills with an ability to provide high-level campaign guidance to clients and the team
- Strong leadership abilities with 5+ years of experience in managing a team
- Self-starter with commercial mindset who can work side by side to identify business opportunities with Managing Director
- Good communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external clients
**Nice To Have**:
- In-depth knowledge of ads optimization
- Experience in managing large-scale full funnel campaigns
**Why You'll Love It**:
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year)
- 11 days of annual paid leaves
- Private medical insurance
- Social security
- Creative office environment located at EmQuartier
- Exciting opportunity to explore new trends in the digital market
- Work in an international, professional, fast-paced, and dynamic environment
- Mentored by Managing Director
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