Marketing and Content Manager

4 days ago

กรงเทพมหานคร, Thailand Colgate-Palmolive (Thailand) Co., Ltd., Full time

Act as a gatekeeper for brands to improve brand equity within the eCommerce platform and work closely with Marketing and Platform Managers to optimize the portfolio and enhance brand communication.
Improve eCom shopper experience by optimizing eCommerce UX/UI, SIS and onsite features ie. Feed & CEM in order to improve conversion rate.
Develop eCom contents across all channels that impactfully convey commercial and brand messages, campaign theme and tagline.
Manage graphic designers to deliver eCom assets in all channels including SIS, CPAS and other media.
Develop and deliver on-site search strategies and optimization in order to improve Share of Search and acquire potential buyers.
Responsible for affiliate marketing, social media content strategies and communication.
Responsible for improving the Edge Scorecards including store integrity, rating, review & share of search.
Lead other content & e-Store optimization projects as assigned by team leader.
Collaborate with Analytics and Social to uncover new consumer behaviour insights and translate into impactful tactics to recruit new buyers.
For all platforms, track daily, weekly & monthly KPIs to identify opportunities for improvement. Report KPIs to management on a weekly and monthly basis.

**Skills & Competencies**:
Contents planning, creative writing and development.
Search and keyword optimization and strategic bidding.
Contents evaluation and reporting.
Experience managing multiple campaigns and platforms simultaneously.
Assist in identifying global content partner(s) and manage content creation / production with stakeholders and experts.
Drive consistent improvement in content and ensure scalability across channels.
Bachelor's degree in any related field.
Minimum 5 years of experience working in brand content/ eCom Campaign Marketing/ Onsite MS or Search/ SEO development.
Understanding of UX/UI, information architecture and content structures, brand contents implementation.
Excellent persuasive communication and analytical skills to effectively explain and demonstrate digital content marketing effectiveness.
Experience working in search optimization, SEO/ SEM, keywords optimization, SKU/ product description - eCommerce MS experience is plus.
Solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms.
Ability to work well under pressure in a fast paced environment.
Share Colgate's big-hearted, courageous, uplifting, collaborative, can-do attitude.
Good Command of English, presentation and writing skills.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

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