Senior Manager

3 days ago


กรงเทพมหานคร, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time

**Responsibilities**:

- Develop and execute merchandise strategies in alignment with business goals and market trends.
- Collaborate with cross-functional teams to identify product assortment, pricing, and promotional strategies.
- Research and analyze market trends, consumer preferences, and competitor offerings to inform product selection and assortment decisions.
- Lead procurement efforts by negotiating contracts, pricing, and terms with suppliers to ensure cost-effective and quality product acquisition.
- Manage inventory levels and forecasts to optimize stock availability and minimize overstock or understock situations.
- Monitor product performance, sales data, and customer feedback to make informed decisions regarding product adjustments and discontinuations.
- Collaborate with marketing teams to develop and implement effective promotional campaigns, including in-store displays, advertising, and online initiatives.
- Lead a team of merchandisers, buyers, and coordinators, providing guidance, training, and performance evaluations.
- Foster strong relationships with suppliers and vendors to ensure reliable supply chains and collaborative partnerships.
- Monitor and manage budgets related to merchandise operations, ensuring efficient resource allocation.
- Stay up-to-date with industry trends, regulations, and market dynamics to adapt merchandise strategies accordingly.

**Qualifications**:

- Bachelor's degree in Business, Marketing, or related field; Master's degree is a plus.
- Minimum of 7-10 years of relevant experience in merchandise management within the Drinks & Alcohols industry or related sectors.
- Strong knowledge of beverages and alcoholic products, including market trends and consumer preferences.
- Proven track record of developing and executing successful merchandise strategies that drive revenue and customer engagement.
- Excellent negotiation and supplier relationship management skills.
- Proficient in data analysis and using insights to inform decision-making.
- Effective leadership and team management abilities.
- Exceptional communication and interpersonal skills.
- Strong organizational skills with the ability to handle multiple priorities.
- Proficiency in using relevant software and tools for inventory management and sales analysis.


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