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Tiktok Shop Consumer Marketing Manager

4 weeks ago

กรงเทพมหานคร, Thailand TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role, you will create overall consumer marketing strategy including media planning, project implementation and performance optimisation. You will also conduct local market research and determine brand areas to be improved and building TikTok Shop branding in Thailand while coordinating production of high-quality marketing assets using a combination of internal resources and external vendors.

**Roles & Responsibilities**:

- Create overall consumer marketing strategy, including media planning, project implementation and performance optimisation for TikTok Shop Thailand based on the deep understanding of Product, Operation and Integrated Marketing
- Conduct local market research and determine brand areas to be improved and building TikTok Shop branding and marketing plans to increase brand awareness, likeability and impression
- According to the annual campaign calendar, develop and implement monthly marketing plans, including campaigns promoting core ideas and media channel plan
- Coordinate production of high-quality marketing assets using a combination of internal resources and external vendors
- Maintain marketing campaign calendar. Coordinate project timelines from ideation to launch and ensure the overall marketing plan can successfully land and reach target audience effectively
- Proactively research on market and industry trends to explore potential partnerships in building new project opportunities
- Track local competitor brand marketing actions and media investment, social listening, brand health tracking, and sort out media habits to support teams build a clear understanding of local marketing strategies
- Coordinate with the team to manage a campaign budget, including planning, tracking and reporting

**Qualifications**:

- Minimum Bachelor's Degree or above
- Minimum 5 years of experience in creative/integrated marketing agencies, proven experience in identifying deep understanding of multi-media channels and integrated marketing campaign operation
- Up-to-date with the trends and best practices in Thailand on mobile and content business
- Proactive and a fast learner, with the ability to adapt quickly to changes while working independently
- Good organizational skills and ability to prioritize workloads to meet competing deadlines
- Excellent collaborative, teamwork and interpersonal skills
- Strategic thinking, communication and presentation skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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