Tiktok Shop

2 weeks ago

กรงเทพมหานคร, Thailand TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

**Roles & Responsibilities**:
**1. Content Strategy**:

- Develop and implement a comprehensive content strategy aligned with overall marketing and brand objectives
- Identify target audiences and tailor content to resonate with specific demographics

**2. Content Planning and Development**:

- Oversee the creation and planning of diverse and engaging content, including articles, blog posts, videos, infographics, and social media posts
- Ensure content is aligned with brand guidelines and resonates with the target audience
- Create content to engage users according to brand's objectives

**3. Campaign Integration**:

- Collaborate with marketing, PR, and product teams to integrate content into overall campaigns and initiatives
- Ensure content supports key messages and marketing objectives

**4. Content Calendar Management**:

- Develop and manage an editorial calendar, ensuring a consistent flow of content across platforms
- Coordinate content production schedules and deadlines

**5. Collaboration with Creatives**:

- Work closely with graphic designers, videographers, and other creatives to ensure a cohesive and visually appealing content strategy
- Provide creative direction and input on visual elements

**Qualifications**:

- Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus
- Proven experience in content creation and management, with a strong portfolio showcasing diverse content types
- Leadership experience with the ability to motivate and guide a creative team
- Exceptional written and verbal communication skills
- In-depth understanding of content marketing principles and best practices
- Proficiency in content creation tools and platforms
- Strong project management and organizational skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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