Manager, CRM
7 months ago
Overseeing main KPIs and CRM initiatives.
Analyze and convert customer data into actionable business insights.
Contributing to the creativity and implementation of diverse marketing campaigns.
Develop and maintain strong relationships with customers to increase customer loyalty and retention.
Collaborate with the marketing team to develop targeted campaigns based on customer segments and preferences.
Segment customers based on demographics, purchase history, and behavior.
Develop targeted marketing strategies to engage specific customer segments.
Continuously evaluate and improve CRM processes to enhance customer experience.
Generate regular reports on CRM performance, customer engagement, and campaign effectiveness.
Work closely with the marketing, sales, and customer service teams to ensure alignment and effective execution of CRM initiatives.
Communicate CRM strategies and results to stakeholders, including senior management.
Bachelor's degree in Marketing, Business, or a related field.
Experience in a retail or pet care industry setting.
Knowledge of marketing automation platforms and CRM software.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced environment and adapt to changing priorities.
Proficiency in CRM software and marketing automation tools.
Strong understanding of marketing principles and customer relationship management strategies.
**Job skills required**: Social media, Automation, Creativity
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