Executive, Social Media

2 days ago

กรงเทพมหานคร, Thailand AirAsia Full time

** Job Title: Social Media Executive (Thailand)**

**Language Proficiency: Thai & English**

**Content Strategy and Planning**
- Develop a social media content strategy aligned with the Group's objectives and messaging, tailored to the Thai market and target audience.
- Conduct research to identify relevant trends in Thailand, popular topics, cultural moments, and competitor strategies within the local industry.
- Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that aligns with the Group’s vision and values while resonating with Thai audiences.

**Content Creation**
- Shoot, film, and edit compelling and original content for social media platforms (including but not limited to Instagram, TikTok, Facebook, X, YouTube, and Line), with a focus on Thailandi market preferences and trends.
- Write engaging and concise copy for posts, captions, and hashtags to maximize audience reach.
- Edit and optimize content for maximum impact, considering platform-specific best practices and local audience behavior.
- Stay up-to-date with current social media trends in Thailand, emerging platforms, and industry best practices.
- Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.
- Curate user-generated content that reinforces the Group's values and showcases customer experiences from the Thai market.
- Leverage storytelling techniques to convey the Group's mission and impact effectively while ensuring cultural relevance.

**Aligning with Regional Direction & Across the Group**
- Align all content materials and direction with Regional guidance in terms of messaging, look, and feel, ensuring they resonate with the Thai audience.
- Include localized content strategies: produce content on-ground that connects with the brand set by the Group, including events, Allstar stories, and other directions from the Group.
- Collaborate with regional teams and internal stakeholders to adapt content for Thailand’s cultural nuances, preferences, and consumer behavior while adhering to the Group’s direction.
- Maintain effective communication with cross-functional teams, including communications and marketing, to ensure seamless content alignment with the Group’s overall social media strategies.

**Reporting & Insights**
- Create bi-weekly reports to monitor social media performance and audience engagement in the Thai market.
- Assist with any other ad hoc reports requested by the Group or regional leadership.
- Utilize business solution tools such as Digimind and Hootsuite to gather and analyze data, ensuring insights are leveraged for effective decision-making.
- Provide actionable recommendations based on performance metrics to enhance content strategies for the Thailand market.
- Navigate and resolve any crises related to social media channels in the Thai market.
- Collaborate with the Group’s social media team to proactively prepare content that addresses crisis situations.
- Ensure all crisis communications align with the brand’s voice, values, and messaging while respecting Thai cultural sensitivities.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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