Skin Cleansing Thailand Lead
5 months ago
Job Title: Skin Cleansing Thailand Lead
Location: Thailand
JOB PURPOSE
This role is an exciting opportunity for someone who is highly consumer and customer oriented, naturally curious. Someone that can think and act strategically on both brand and business level. The role is designed for someone willing to disrupt the status-quo. We are looking for an empathetic leader, that can bundle the energy of the organization and lead the Skin Cleansing (SCL) category with passion, focus and curiosity.
The SCL Thailand Lead is end-to-end responsible for driving the growth, shares and brand equity in SCL category of Thailand.
The SCL Thailand Lead will drive brand power by combining traditional mass marketing
- & media approaches with new ways of data-driven and digital marketing. Engaging consumers through superior advertising, build on consumer insight that is culturally resonant will be critical.
EXPERIENCIES REQUIRED:
- Experience in leading a category or big brands: Defining, planning and shaping successful brand/category strategies and innovations that set the direction to deliver long term sustainable growth. Demonstrating the ability to adapt global strategies for local markets.
- Involved in a transformation with a solid, future-fit strategy: Demonstrating future-fit orientation and ability to manage complexity and ambiguity; ability to lead large-scale change, influencing multiple stakeholders and driving real impact internally and externally, ability to demonstrate broad, cross functional and integrated thinking. Managing expected and unexpected crises.
- Experience in leveraging leadership skills to drive results and business performance under challenging circumstances. Practicing multi-stakeholder management within the internal & external ecosystems.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE?
- Define and own category strategy for the full portfolio ensuring relevance to consumers’ needs, as well as the business and local market context.
- Drive in year and long-term business performance including SCL Thailand responsibility.
- Development of marketing
- & category plans that seizes opportunities on all 6P (proposition, product, promotion, pack, price, place)
- Champion competitive behavior & -mindset throughout the business and translate it into marketing activities to grow brand share.
- Work closely together with the Trade Marketing & Sales team to deliver category promotional plan set-up & -implementation.
- Create opportunities for better ROI of BMI spend to deliver ZBB targets and good management of budgets within agreed targets.
- Contribute to the development of direct reports through effective coaching and advocating for appropriate training opportunities.
SKILLS YOU SHOULD HAVE
- Strong business
- & people leader with growth mindset.
- Proven experience in developing & implementing effective & integrated brand marketing plan.
- Delivering
- & monitoring business objectives - proactive solutions to possible performance issues.
- Marketing professional - 6P, concept & communication development, Integrated Brand planning and innovation management.
- Strong & proven manager with a passion for capability building. Ability to lead and motivate a cross-functional team.
- Making choices and prioritization across brands.
- Stakeholder management & strategic influencing.
- Operational rigor, perfect execution and decision making in ambiguous circumstances.
- Internal and external networking.
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