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Field Marketing Manager, Emerging Markets

1 month ago

Thailand Confluent Full time

Position at Confluent Inc_

With Confluent, organisations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better everyday - we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organisation to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

**About the Role**:
The Field Marketing & Digital Events Manager role is responsible for the strategy to build effective integrated go-to-market plans that includes digital, webinars, events, joint partner activities and account based marketing across the Emerging Markets - Malaysia, Thailand, Philippines and Vietnam - with the primary goal in pipeline generation that aligns with the growth objectives of the business. This role will also support planning and execution of APAC webinar strategy in partnership with the Global Digital Events and Global Campaign teams. You will work closely with the cross functional marketing teams in the region and across the globe, Sales leadership and Partner team.

**What You Will Do**:

- Develop and execute the regional marketing strategy and plan that is aligned to business priorities, pipeline and revenue goals
- Own and execute the APAC webinar marketing plan
- Initiate and develop account-based marketing activities to support the sales team’s named account plans
- Build strategic Expansion plays for key accounts
- Act as a trusted, strategic partner to sales leadership, understanding Emerging Markets goals and needs
- Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers
- Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the Emerging Markets region
- Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs
- Adapt / localize corporate campaigns for regional execution
- Align and collaborate with sales and SDR teams to increase program adoption and ensure SLAs for lead follow up are met
- Work with Confluent’s partners to build joint GTM and execute joint activities
- Manage Emerging Markets regional budgets, pipeline targets and reporting
- Work closely with other geographies in the APAC team to ensure effective re-use of proven campaigns
- Deliver an effective return on Marketing Investments

**What You Will Bring**:

- At least 5+ years of experience in field marketing and demand generation for enterprise software/SaaS in ASEAN region
- Experience in the orchestration of regional webinar strategy
- Proven track record of success in developing and executing regional integrated marketing programs that drive growth in engagement, demand and conversion
- Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from marketing programs.
- Excellent analytical, problem-solving and project management skills
- Strong communication and interpersonal skills
- Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution.
- Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously
- Exceptional oral and written communication skills in English
- Ability to work effectively in a cross-functional team, building strong relationships with stakeholders across sales management, sales development and partner leadership, as well as extended marketing teams
- Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs
- Proficiency with webinar hosting platforms and marketing tools such as ON24, Zoom Webinar, Marketo, Salesforce, 6Sense, Tableau
- Ability to navigate within a matrix marketing organization

**Come As You Are**

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.