Digital Communication
7 months ago
**1/ Social Media and digital content**
- **Define and manage the digital content strategy**:
- Definition of the editorial strategy according to specific objectives by audience (awareness, nurturing, sales,) for each channel (Line, Instagram, Facebook, etc.) and in line with global brand tone of voice and editorial guidelines
- Development of the content calendar
- Creation of the associated content: photo, video, Instagram reels, copywriting, etc. on a day-to-day basis
- Organization of professional photo shootings and filming when required
- **Community management**:
- Manage all daily activities: repost Instagram stories, answer direct messages, etc.. on all platforms
- **Reporting**:
- Follow up on social media performance through a dedicated report
- Recommend actions to improve performance
- Benchmark and monitor competition channels
- Follow social media trends to ensure accurate editorial strategy and local relevancy
**2/ Transversal digital marketing**
Cross-functional coordination on other digital marketing levers in collaboration with experts from Ecole Ducasse Paris Campus and Sommet Education group.
- **Manage the website of EDNLBS**:
- Update dedicated website: add new courses, update pictures, etc.
- Coordinate web agency to run website optimization: write brief, follow up on deliverables and deadlines
- **Manage the paid media agency to deliver dedicated campaigns adapted to marketing and business needs (awareness, sales)**:
- Provide specific brief including objectives and content, monitor live campaigns and challenge campaign performances on a weekly basis
- **Develop influencer’ campaigns to develop school awareness**:
- Create dedicated brief, secure counterparts, and contracts, organize influencers visits, validate influencer’s content, etc.
- **Support sales team in developing dedicated digital action plans**:
- Create and promote online events (webinar, online masterclasses, etc.)
- Create specific content (virtual tours, etc.)
**3/ Communications and operational support**
**On top of your main missions, you may support the EDNLBS team in various missions, such as**:
- Participate to fairs and exhibits
- Support in physical schools events promoting the school: PR events, open days, masterclass, etc.
**4/ Profile**
Graduated from a bachelor’s degree or higher education school, you are passionate about the world of gastronomy and are sensitive to the notion of transmission and excellence.
You have a successful first experience (3 to 5 years), having given you a good mastery of social networks, digital paid media and the creation of digital content.
You have good knowledge of 360 digital channels: SEO, SEA, CRM, website management and a deep knowledge of social media: platforms, market specificities, best practices.
You have proven record of creating performing digital content: excellent copywriting in Thai and English, usage of digital content tool (banner snack, Canva, etc.), taking pictures and filming for social media usage.
You are versatile and recognized for your ability to adapt and your responsiveness, you enjoy collaborating with different teams, including in a multicultural environment.
You are rigorous and organized. You are agile and know how to juggle strategy and operations.
An excellent level of Thai and English is essential (both written and spoken).
**5/ To succeed in your missions**
- **In terms of organization, you can rely on**:
- Management of external resources (agencies, consultants, etc.)
- Hierarchical reporting to the sales and marketing manager
- Daily collaboration with the sales manager to support business needs
- Cross-functional teams and experts Digital Marketing of Ecole Ducasse Paris and Sommet Education Group.
- **In terms of qualities required**
- Performance analysis
- Creative and branding skills
- Digital social networks and digital paid media expertise
- Adaptability
- Strong organization
- Gastronomy passion would be great
**Salary**: ฿30,000.00 - ฿37,000.00 per month
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