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Main Responsibilities- Leads the development of the Brand Marketing Plan.-
- Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.-
- Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.-
- Responsible in managing brand budget.-
- Responsible for brand P&L & help drive profitability of the brand.-
- Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity-
- Builds productive working relationship with sales team, CMI, regional category team, finance and supply chain to manage brand’s day to day operations, and external partners and agencies-
- Supports creation of National Category Building Plan based on viewing Category Strategy through the lens of the local market reality-
- Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets-
- Responsible for launch management, building launch plans, customer sell-in and legal & regulatory issues-
- Responsible for assigned brand’s new product launch assessment and deployment in local market, including P&L, pricing, place and positioning- Requirements- 3- 5 years experience in brand/product management/marketing (FMCG)-
- Knowledge on food products will be added advantage-
- Strong analysis skills and data driven-
- Strong presentation and communication skills-
- Strong project management skill-
- Ability to work and multitask in a fast pace environment