Public Relations and Communications

1 day ago


Thailand Le Cordon Bleu Full time

**Public Relations and Communications**:
Le Cordon Bleu Dusit Culinary School is a joint venture company with its presence in Thailand since 2007. With over 125 years of teaching experience, Le Cordon Bleu successfully achieves its mission of transmission and influence of French gastronomy through its network of 35 campuses, located in 20 countries. We are looking for people to join our team. This is an opportunity to be part of a highly collaborative and energetic team of professionals with Passion - Innovation - Excellence at Le Cordon Bleu Dusit Culinary School.

The Public Relations and Communications position is responsible for developing public relations and communications strategies to manage the image and brand awareness of Le Cordon Bleu Dusit Culinary School. The position ensures that key messages are communicated consistently and effectively to all internal and external audiences and works with the marketing team to establish an effective marketing campaign and plan that will positively position Le Cordon Bleu Dusit Culinary School in the international education market.

**JOB ACCOUNTABILITIES (Key duties and responsibilities)**
- Build and maintain effective strategies to promote the public image of Le Cordon Bleu Dusit Culinary School as the provider of choice in the international education market.
- Develop a public relations and external communications campaign incorporating the design and organisation of public events that strengthen awareness of Le Cordon Bleu Dusit’s brand and promote the school’s accomplishments.
- Develop and disseminate strategic communications including: corporate web copy; press releases; Q&A’s relevant to specific events; media kits and relevant advertising and marketing communications materials.
- Provide public relations counsel to Le Cordon Bleu Dusit Executives in preparation for interviews and events with media and influencers including: creating strategic messaging, writing speech notes or developing talking points and conducting media training.
- Regularly monitor and report press coverage, including competitive trends and insights and analyse and communicate public relations results on a quarterly basis.
- Manage the reputational risk to Le Cordon Bleu Dusit and counter negative impressions or publicity, complaints or critical incidents/emergencies.

**Building Relationship**
- Manage and maintain a positive, professional relationship with the media by: connecting with key players in media agencies; organising press events; fielding questions and pitching stories to the media.
- Grow industry awareness by building relationships with influential ‘thought leaders’ to develop and maintain industry insights and trends and make appropriate recommendations regarding communication strategies where there are impacts for Le Cordon Bleu Dusit.
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

**Budgeting & Report**
- Develop strategic public relations, external communications plans and budgets and provide regular reports and updates on how campaigns and plans impact the bottom line for the business.

**Other duties**:

- Other assignments as assigned by supervisor._

**Qualification**:

- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field
- Minimum of 3 years’ experience working in the hospitality industry in public relations and corporate communications
- Excellent verbal and written communication skills in Thai and English language
- Experience in building and maintaining positive relationships with media professionals
- Experience in managing public relations campaigns, writing press releases, coordinating media interviews, and crisis communications is highly desirable

**Required Competencies**:

- Excellent written and verbal communication skills
- Strong storytelling and writing skills
- Strong interpersonal and networking skills



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