Social Media Executive
6 months ago
Company Description
Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
As powder-soft sand gives way underfoot and waves softly lap the shore, find a sense of privacy, peace and belonging at Anantara Bophut Koh Samui Resort in the glittering Gulf of Siam. Settle the soul with blissful treatments at the Bill Bensley-designed spa, find refuge in your elegant sunlit room or spacious suite overlooking a palm-shaded pool, and feel the setting sun on your face as you stroll down the beach to the Fisherman’s Village for a taste of local culture.
Drawing on the elements of European spa and Asian wellness philosophy, our personalised multi-day wellness programmes revive body and mind, while highly comforting spa therapies and beauty treatments bring back the glow and restore vitality in an all-natural, open-air setting.
Broaden your culinary horizons at our breezy oceanfront venues that promise many intimate moments and delectable shared experiences. Dine on coastal delights at Thin Tai, savour bold South American flavours at Guilty, and transition from day to night with smart sundowners at TĀN Beach Lounge.
**Job Description**:
- Engages in social media presence creation on new and emerging social media platforms, including but not limited to Facebook, Instagram, etc.
- Manages social media communications on all social channels to ensure guests receive prompt responses & feedback.
- Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation/engagement.
- Proposes new ideas and concepts for social media content.
- Creates dynamic written, graphic, and video content to draw audience attention in target markets.
- Assists social media management with large projects, events, and community management.
- Analyses and reports audience information and demographics, and success of existing social media campaigns.
- Works with PR and Digital team to coordinate ad campaigns with social media strategy.
- Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize visits.
- Ensure all marketing content produced is up to date, brand compliant and consistent across all social channels.
- Strengthen customer relationships through Social and Earned Media, monitoring both hotel, outlet and competitors’ presence on social media for performance enhancement.
- Assist Marketing & Digital team in execution of the daily tasks.
- Perform any other duties which may be assigned by the management from time to time.
**Qualifications**:
- Bachelors or Master’s Degree, preferably in Marketing, Business Administration
- Minimum of 3 years of working experience in on-line Marketing, Social media.
- Experience hotel and social media content creation and management.
- Excellent writing skills in English and Thai.
- Ability to take quality photographs and make videos for social media content.
Additional Information
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