Marketing Manager

2 weeks ago

กรงเทพมหานคร, Thailand Coda Payments Full time

**What we do**

Founded in 2011, Coda Payments helps digital content providers monetize their products and services in more than 40 markets. Publishers of leading games like Moonton (Mobile Legends: Bang Bang), Garena (Free Fire) and Tencent (PUBG Mobile), streaming platforms like beIN and Bigo Live, apps like Tinder, and video-on-demand platforms like Viu have integrated with Coda Payments to accept payments.

Coda Payments is headquartered in Singapore with dozens of additional outposts around the world. Coda Payments has recently been named the 28th fastest growing company in the Asia-Pacific region by the Financial Times (making it the second fastest-growing fintech company in its region), the 8th fastest growing company in Singapore by Straits Times, and a Technology Pioneer by the World Economic Forum.

**Working at Coda**

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we’re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

We make things happen in the most impactful and effective manner. If you are always eager to initiate new ideas, hungry to contribute more, derive satisfaction from team wins rather than individual ones, and value integrity, you will fit perfectly into the Coda team

**Responsibilities**:

- Manage the end-to-end marketing process from local market strategy, marketing budget planning, to campaign execution and post-campaign data analysis.
- Drive marketing partnerships with new and existing partners, pitch marketing promotion ideas and deliver effective partnership campaigns mapped to business objectives.
Manage and execute social media campaigns, manage the end-to-end process of social media content creation and performance optimization, optimizing toward higher engagements and conversions.
- Manage end-to-end influencer marketing campaigns, oversee local influencer identification, enhance the quality of marketing campaigns produced by influencers.
- Work cross-functionally within different verticals, such as business development, digital marketing, brand marketing to drive Codashop revenue and increase partnership and deeper collaboration.
- Work closely with global teams (based in Singapore) to share knowledge, develop best practices and achieve marketing efficiencies to contribute to Coda Payments’ global expansion.

**Requirements**:

- 5+ years of relevant work experience in marketing with focus on planning and implementing multi-channel marketing campaigns and promotions.
- Previous experience in online gaming, digital payments (local e-wallets and telcos) or mobile app businesses is strongly preferred.
- Solid understanding on the commercials of B2C online businesses.
- Working knowledge in developing promotions to drive platform revenue and market growth.
- 2+ years of people management experience in managing and coaching junior team members.
- Excellent communication & presentation skills with the ability to pitch new businesses and partnership deals to external partners and internal stakeholders.
- Familiar with Facebook Business Manager and Google Analytics.
- Good working knowledge in performance marketing, social media content, and influencer / KOL marketing.
- Team player with the ability to work across a matrixed, fast paced, and multicultural environment.
- Fluency in English and one of the Indochina languages (Vietnamese, Khmer or Laos) required.

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring

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