Brand Manager

2 months ago

Thailand PharmaCare Group Full time

**Introduction**:
About us
PharmaCare Laboratories Pty Ltd is a dynamic Australian owned company, we operate and sell an impressive range of well-known and respected brands throughout pharmacy and grocery channels within Australia and overseas. Founded in 1985 on Sydney’s Northern beaches, we are dedicated to enriching people's lives through improved health and wellness.
**Description**:
About the role
The Brand Manager is responsible for developing and launching new products and creating and implementing a successful strategic direction. You will own and drive media plans and activations and will liaise closely with Sales, Supply Team, Scientific Affairs and Management and externally with media agency and suppliers.
**The main responsibilities include**:

- Drive the strategic direction of the brand
- Manage A&P Spend and activities including Media
- Drive brand direction through the internal sales force
- Think outside the box to find new opportunities to grow the brand
- Ensure profit targets are achieved and additional plans to drive profit are executed
- Train/liaise with PharmaCare Sales team
- Ensure competitiveness of the brand with external competition via our own marketing mix
- Comply with all company policies and procedures

**Skills and Experiences**:
About you
- Minimum 3 - 5 years marketing experience within the FMCG Food Industry/Pharmacy OTC and Complementary Medicines.
- Minimum 2-3 years as an Assistant Brand Manager or similar.
- Excellent organisation and project management skills, must be able to meet deadlines and work in a fast-paced environment
- High level of accuracy and attention to detail
- Solid communication and rapport building skills
- Must be able to demonstrate strong experience of the NPD process - particularly project management
- Experience in managing budgets and forecasting
- Proven experience in development and execution of marketing and advertising strategies
- Experience and involvement with trade shows and all it entails
- A strong understanding of market segments, research and market data
- A self-starter - must be able to work autonomously and have the drive to grow both portfolios - always looking for and identifying opportunities
- Must be passionate about your portfolio
- You will have managed successful DTC campaigns including TV and print A ‘can do attitude’ with the ability to ‘think outside the box’ - to differentiate your brand from competitors

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