![Makro PRO](https://media.trabajo.org/img/noimg.jpg)
Senior Manager
3 weeks ago
**Responsibilities**:
- Lead Loyalty Program and Membership strategy / direction to support Makro digital business (all online sales), driving planning, campaign development & communication to drive revenue, repeat purchase and GMV growth and also gross margin
- Develop yearly, monthly, bi-weekly and weekly Loyalty Program and Membership, communication to support all Makro digital business that will bring sales and traffic to meet corporate/ Platform target
- Oversee membership campaigns, including online and offline, work with offline team to develop the plan communication in all level of support
- Lead and Define strategic range/categories/Customer type which will lead traffic and repeat sales to the platform by using data and customer research
- Responsible for driving sales performance by developing and initiating the competitive loyalty program also Manage all aspects of membership services
- Responsible to work with data team to come up with effective CRM campaign/ mechanic for each life cycle of customers
- Collaborate with commercial and marketing team to make sure consumer and stores input into merchandise decisions
- Responsible for monitoring campaign in each period and take prompt action if necessary
- Responsible for conducting platform/ campaign analysis alongside business intelligence team to gain marketing insights
- Work with other to identify opportunities for the development of new member benefits, member recruitment and retention, and engagement
**Requirements**:
- At least of 8 years in CRM, Membership Program, Loyalty, or related field with experience in driving campaign development to revenue growth
- Bachelor's degree (communications, marketing, advertising, Data or business) preferred
- Strong analytical skills, ability to relate results to business objectives
- Excellent communication skills are a must combined with a disciplined experience background.
- Proficiency in data management skills: MS-Excel (Professional Level), Outlook, Analytics Platform, Marketplace Back-end platform
- Understanding in digital marketing: SEM, social media marketing, mobile marketing, programmatic, marketing analytics tools.
- Proficiency in Wed/App performance tracking: UTM, Deeplink, Google analytics, MMP (is a plus)
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