Assistant Manager, Buyer Development

7 days ago


กรงเทพมหานคร, Thailand Informa Markets Full time

Company Description

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products, and researching and discovering the latest solutions.

Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.

**Job Description**:
**Job Description for Assistant Buyer Promotion Manager**

**_ 1 Hosted Buyer Program Management:_**
- Develop, implement, and manage the international hosted buyer program strategy in alignment with the overall event objectives.
- Conduct market research to identify potential overseas buyers and create a database of qualified leads (at least Top 50-100 in specific and target territories).
- Identify target industries, regions, and buyer profiles to ensure a diverse and relevant group of hosted buyers.
- Coordinate communication and engagement plans & strategies to attract and confirm participation from selected hosted buyers specially from new associations in Korea, Philippines, Indonesia, China, India,

Taiwan, Bangladesh.etc.
**_ 2. Stakeholder Collaboration:_**
- Collaborate with sales and marketing teams to define the value proposition for hosted buyers and develop effective outreach strategies.
- Liaise with event exhibitors to understand their goals and objectives for engaging with hosted buyers.
- Work closely with logistics and operations teams to ensure smooth on-site experiences for hosted buyers, including travel arrangements, accommodation, and transportation.

**_ 3. Hosted Buyer Engagement:_**
- Develop and execute engagement plans to foster relationships with hosted buyers leading up to the event.
- Coordinate pre-event meetings and networking opportunities to connect hosted buyers with exhibitors and key industry players.
- Provide personalized support to hosted buyers, addressing their inquiries, concerns, and special requirements.

**_ 4. Event Execution:_**
- Oversee the on-site experience of hosted buyers, including registration, check-in, and event orientation.
- Coordinate hosted buyer schedules, ensuring they attend relevant sessions, appointments, and meetings with exhibitors.
- Act as the primary point of contact for hosted buyers during the event, resolving any issues or challenges that may arise.

**_ 5. Post-Event Analysis:_**
- Gather feedbacks from hosted buyers and exhibitors to evaluate the effectiveness of the hosted buyer program.
- Analyze data and metrics to measure the program's success in terms of business connections made, deals closed, and overall satisfaction.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, Event Management, or a related field. Master's degree is a plus.
- Proven experience in managing hosted buyer programs, events, or relevant roles within the events industry.
- Excellent marketing and project management skills, with the ability to multitask and meet tight deadlines.
- Strong communication and interpersonal skills, both written and verbal.
- Attention to detail and a customer-centric mindset.
- Ability to work in a fast-paced and dynamic environment, adapting to changing priorities.
- Willingness to travel and work on-site during events as required.

Additional Information


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