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Marketing Executive

6 months ago

Thailand SPHC Full time

contributing ideas to marketing campaigns
- conducting research and analysing data to identify and define audiences
- compiling, distributing and presenting ideas, information and strategies
- coordinating promotional activities, events and interviews
- managing production and performance of multimedia content
- writing and proofreading creative copy
- maintaining websites and tracking data analytics
- updating databases and using a customer relationship management (CRM) system
- monitoring budgets
- managing social media campaigns
- monitoring performance of marketing campaigns.

The role will typically involve a great deal of online and digital marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising - possibly assisting a Director of Marketing with these tasks. As such, having a familiarity with and knowledge of digital and online marketing methods is beneficial.