Product Manager

2 months ago


กรงเทพมหานคร, Thailand Abbott Laboratories Full time

**MAIN RESPONSIBILITIES**
- Achieve sales, margin and market share annual goals for the assigned products.
- Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach in order to grow market-share for assigned products.
- Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
- Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company.
- Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform.
- Evaluate the practicality and potential of new products and market development.
- Analyzes and defines customers and market requirements and trends.
- Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
- Develop annual sales volume and profit forecasts, pricing and expense budgets.
- Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
- Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
- Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
- Provide direction to educate and develop Product Specialist.
- Review complaints and suggestions relating to assigned products.
- Analyze and report market intelligence in a correct and timely manner.

**QUALIFICATIONS**
- Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
- Strong sales track record.
- Sound understanding or qualifications in marketing related principles.
- Good knowledge of computer based programs including spreadsheets and graphics.Comprehensive industry knowledge.


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