Marketing Product Management

2 months ago

กรงเทพมหานคร, Thailand Amex Full time

**You Lead the Way. We’ve Got Your Back.**

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

**How will you make an impact in this role?**

This position plays a critical role in driving overall business for American Express (Thailand). The Product Manager is responsible for the strategic development, P&L management, and growth of respective product portfolio. This role involves overseeing the entire product lifecycle, from concept through launch and ongoing performance management. The Product Manager will work closely with cross-functional teams, including operations, risk, finance, and technology, to deliver innovative card solutions that meet customer needs and achieve the company's financial goals. The position reports to Director Product Management and Loyalty.

The person is self-driven, enthusiastic in delivering the highest standard, and eager to make an impact in the organization.
Necessary skills required for the role are; product management, marketing strategy, P&L analysis, customer insights, competitor intelligence, data analytics, communication development and project management.

Specifically, the person will be responsible for the following:
**Customer & Industry Expertise**
- Optimize data from internal and external sources to support data-driven decisions
- Optimize and articulate data to inform internal stakeholder on regular basis to drive strategy
- Continuously maintain competitor intelligence to develop a competitive product positioning
- Identify market and global trends, customer needs, and competitive gaps to create innovative card products

**Product Lifecycle Management**
- Manage end-to-end product lifecycle
- Responsible for portfolio financial performance and P&L
- Support budgeting process
- Determine the pricing framework and fee adjustment
- Lead new product introduction

**Product Strategy Formulation, Communication, and Execution**
- Develop and drive marketing strategies and campaigns across product portfolio
- Define product features, benefits, and value propositions that differentiate the Amex cards in the marketplace
- Formulate portfolio strategy to drive sustainable competitive advantage
- Develop product positioning and collaborate with stakeholder to execute strategies effectively in a timely manner
- Regular communicate with key internal stakeholders on product strategy
- Develop communication and marketing plan and execute marketing activities

**Cross-functional Collaboration**
- Work closely with Branding and Acquisition teams to develop and execute go-to-market strategies, and offline and online media strategies to deliver effective marketing campaigns
- Partner with risk and finance teams to ensure product profitability, compliance, and risk management.
- Collaborate with technology and operations teams to ensure seamless product implementation and customer experience.
- Work with local Legal and Compliance to ensure all card products comply with local regulations and industry standards.
- Stay informed about changes in regulatory requirements and adjust product strategies as needed.
- Develop and manage the product P&L, ensuring that financial targets are met or exceeded.
- Work with finance to create product forecasts, budgets, and financial review both pre and post program evaluation.Partnering with relevant units to support and drive product management wholistically

**Qualifications**
- 5+ years marketing experience, preferably in developing and rolling out end to end marketing campaigns
- Deep understanding of credit card products, market trends, and regulatory environment.
- Strong ability to drive results, and able to prioritize and manage multiple projects simultaneously in a fast-moving environment
- Analytical, sound business acumen, attention to details and processes
- Have an eye for details and aptitude for research and analysis
- Excellent written and spoken communication in English with ability to contribute to large meetings, create compelling decks and external facing materials
- Ability to work and collaborate in a complex environment and bui

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