Operations-affiliate Marketing Operations-affiliate
4 months ago
Location:
**Thailand**
- Department: Marketing & Communications-User Growth & Performance Marketing- Location: Thailand- Team and Role Introduction:
**Responsibilities**:
- Develop and execute influencer marketing strategies to expand the influencer network in Thailand by discovering and onboarding Nano to Macro KOLs to the Lazada Affiliate Program.
- Design and implement ongoing programs to nurture influencers, including video content, webinars, and offline/online events.
- Grow and enhance the Acquisition/Incubation team by streamlining operations, improving SOPs, and increasing efficiency.
- Establish key performance indicators (KPIs), track, measure, and analyze campaign and content performance to optimize strategy.
- Collaborate with teams to leverage cross-functional opportunities and drive company-wide goals.
- Work closely with the regional product team to improve the affiliate platform, ensuring smooth processes from sign-up to influencer activation.
- Stay updated on industry trends, influencer channels, and best practices to develop new onboarding and incubation programs.
**Job Requirements**
- Requirements/Qualifications(must have):
- Bachelor’s degree in Business, Marketing, Economics, or a related field with a minimum of 4-5 years of experience.
- Strong background in influencer marketing or growth marketing, with established relationships with influencers or content creators being a plus.
- Deep understanding of social media platforms and passion for digital content and trends.
- Leadership experience with the ability to manage and develop individual contributors, offering guidance and motivation.
- Excellent critical thinking, problem-solving, and communication skills with the ability to push boundaries and execute tasks thoroughly.
- Highly data-oriented, maintaining the highest standards for marketing and communication materials.
- Fluency in both written and spoken Thai and English is essential.
Requirements/Qualifications(good to have):
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