Sr Associate, Data

2 days ago


Thailand Lazada Full time

Location:
**Thailand**
- Department: Marketing & Communications-User Growth & Performance Marketing- Location: Thailand- Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform, and is backed by Alibaba’s best-in-class technology infrastructure. With a presence in six countries - Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam - we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we have the largest selection of brands and sellers, and with over 100k affiliate partners onboarded. By 2030, we aim to serve 300 million customers.
- The Regional Affiliate Marketing team, based in Thailand, leads the external traffic strategy by creating the best-in-class platform for our affiliate partners to connect with our ever-growing customer base. We’re looking for future leaders who thrive at the intersection of data, product, and marketing. Join us in building the largest affiliate network in the region today
- The role:

- In the role, you will report to VP, Strategy and Governance, Affiliate Marketing as part of the strategy workforce specializing in improving overall structure, studying competition, managing affiliate performance, setting benchmark and enabling Lazada to keep maintaining the dominant position in the market.
- You will conduct data analysis and generate insights to create inputs for the strategy to drive the GMV, Order and Buyer growth in affiliate channels by
- 1) Setting the overall policies and governance principles for Lazada’s affiliate program and build a healthy ecosystem among partners, sellers and buyers
- 2) Creating the right incentives for the right partners and provide the partners with the necessary product and tools to scale and thrive
- 3) Engaging the right sellers to be the sponsors of the affiliate program and create an ecosystem to provide sellers with incremental GMV and buyers through our affiliate partners
- 4) Creating the best experiences for our customers so that they can find the products that they want with the best price that they can find on the platform**Responsibilities**:
- Responsible for tracking affiliate performance metrics, supporting Group C-level leadership and Senior management with deep analysis of Industry and internal performance
- Generate actionable business insights by conducting data analysis
- Provide support in KPI and target setting as well as competitor benchmarking
- Conduct impact analysis to support major business decisions in governance policy changes
- Coordinate with regional and country stakeholders on affiliate data roadmaps and data product launch plan
- Work closely with product, tech, data, business intelligence, advertising teams, security & risk team by building a bridge between data insights and business decisions to drive breakthrough in the affiliate business

**Job Requirements**
- Requirements- 3 years work experience in e-commerce running affiliates or any function with significant working knowledge of ecosystem building
- At least 1-2 years of data analysis or strategy & operations role experiences in a corporate environment
- Familiar with SQL, VBA and other data query/processing languages
- Sharp critical thinking, problem-solving skills, and strong communication skills; able to break boundaries and execute to the last mile
- Eagerness to make an impact at what you do, highly motivated and proactive - someone who thrives in a fast-paced environment, work with multiple stakeholders, and able to manage frequent pivots in priorities at ease
- Able to devise strategic goals and roadmaps and to strategize
- Fluent in English, proficiency in Chinese is a plus
- Based in Bangkok, Thailand

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