
Senior Trade Marketing Manager
4 weeks ago
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- Location: Central Bangkok / Hybrid work_
- Budget: 150K+ / Bonus / Allowance_
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- Day to day_
- _ Get a deep understanding of consumer, and shopper behavior from observation, to transform insights into actions & business opportunities_
- _ Manage the activations such as visibility (eg displays), gift with purchase, and VAP, in perfect collaboration with Brand positioning, and other trade and social media campaigns. _
- _Develop category and channel strategies, promotion/pricing strategies, and distribution strategy_
- _ Category Management process with key customers_
- _ Manage all levers of the brand / portfolio P&L, to optimize business performance_
- _ Co with marketing, sales, CRM, sales planning, manufacturing and other functions team to support product launch and promotion alignment_
- _ Contributes to category marketing plans, with customer & category analysis and promotional strategy_
- _ Work with Category Management team, sales and customers to strengthen company's position in category_
- Qualifications_
- _ 6Y+ of experience in Category Management, Trade Marketing, Sales or Marketing in FMCG business_
- _ Data-centric with skills in Nielsen Answer, Dunnhumby, and EYC is preferable_
- _ Retail, liquor, and luxury goods related is a plus._
- _ Good command of English_
- _ Strong commercial understanding of business issues/opportunities_
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- Argyll Scott is acting as an Employment Agency in relation to this vacancy_
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
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