Assistant Product Manager
2 days ago
**Industry**: Manufacturing(Chemicals/Materials)
- ** Job Description**:
- Roles & Responsibilities:
1.Responsible to help conceptualize and execute the relevant brands’ marketing strategy of CPI group.
- Monitor, analyze, and evaluate market trends, consumer /customer behavior, and competitor activity to identify new opportunities for the brands.
- Monitor, analyze, and evaluate brand performance including customer and consumer feedback to ensure that the marketing
mix is aligned to meet changing customer / consumer needs
- Help Initiate, assess the viability of new business/product and services and propose the business model, financial projection for
medium and long term business plan, including each step of the overall customer acquisition funnel and setting up key businesscritical success metrics
- Help Identify opportunities for experimentation and design datadriven experiment to test any strategic developments
- Liaise with other areas of the organization (Sales Strategy, Sales, Business Development, QA, R&D, Procurement, Manufacturing, Finance & Accounting, Internal Audit) to implement these developments
- Understand market research need for the brands and execute a market research road map. Ensure market research done is
utilized meaningfully to achieve business objectives
- Help develop and lead execution of the brand plans (including communication development) to deliver the business objectives
(namely sales, market share, profitability and brand health) of the relevant group of brands.
- Work closely with the sales strategy and business development team to initiate, plan, and oversee implementation of local initiatives to drive volume growth and brand health as well as measure success
- Help develop, execute and monitor the outcomes of a healthy new product pipeline and communication. This would include following the development of brand and launch strategy to launch new products as per plans.
- Understand consumer data and develop CRM program for growing consumer base strategy development
- Help Establish a marketing plan and digital initiative / define growth pillar for growing sales/driving brand love
2. Supporting Responsibilities
- Support the Marketing Manager in evolving brand plans, forecasts and budgets.
- Support / contribute to functional and organizational projects when required.
- ** Requirement**:
- 【Must】
- Masters in Business Administration or in Marketing
- Minimum 3 years of relevant experience required, background from FMCG or Food & Beverage
- Minimum 1 year Experience in CRM program and Digital Marketing that support marketing strategy
- Proficiency in Google Ads, Facebook Ads, and other digital advertising platforms are advantageous
- Experience in FMCG New Product Development is a plus
- Comfortable working with large data sets and ability to derive insights from numbers
- Good command in both English & Thai
- Proficient in using Microsoft Office, Word, Excel, PowerPoint, and Outlook
Essential Skills: Strong analytical / conceptual skills, inter-personal skills, influencing skills, communication skills, creativity, leadership skills, the ability to take initiative, problem-solving and time management skills
- ** English Level**: Level 3 - Business Level
- ** Other Language**: English
- ** Working Hour**: 08.30 ~ 17.00
- ** Holiday**: Sat-Sun
Holidays
- ** Benefit**:
- Social Security
- Provident Fund
- Medical insurance (Assistant Manager position above)
- Annual leave
- Bonus (December 1-2 month)
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