Senior Brand Manager
1 week ago
ROLES & RESPONSIBILITIES- The Brand Building Manger responsible for the brands health & performance in an operative company.- Leads the development of the Brand Marketing Plan, within the national category plan guidelines, to meet company goals- Leads a multifunctional team to implement the plan in the market place and monitors performance of the support plans.- Builds productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations, and external partners and agencies.- Supports creation of National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.- Supports the Brand Director in taking the Category Strategy and translating it into NCBP.- Takes the BVP and translates it into the Brand Marketing Plan.- Lead strategy development and deployment for emerging channel.- Lead small team in project management to ensure OTIF.
NATIONAL CATEGORY BUILDING PLAN Supports the development of NCBP by:
- Managing the Category & Brand Audit to identify root issues and opportunities facing the category and brand.- Identify customer and channel category trends, supply chain and financial implications and emerging consumer and shopper behaviour.- Determining brand and customer fit behind category value drivers.- Supporting translation of NCBP to a customer - specific Trade Category Plan.
BRAND MARKETING PLAN- Leads integrated Brand Marketing Plan development and deployment:
- Category Brand audit, Issues & Opportunities, Jobs to be done, 8Qactivity plans, Scorecards & management of 6 P’s (eg. pricing)- Proposes SMART measurable objectives- Responsible for the brand P&L & help drive profitability of the brand.- With Customer Development, sets national level brand KPI’s and channel marketing strategy and identify relevant in-store solutions.- Deploys integrated brand communications per comms strategy & campaign idea in Think Big Pack (TBP).- Monitors brand performance to implement appropriate plan changes.- Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets. Helps coaching of Brand Building Assistant Manager in Brand Building skills and competencies.
INNOVATION & RENOVATION- Responsible for launch management; building launch plans, Customer sell-in and legal & regulatory issues. If lead BB Manager, also contribute to creation of TBP with BD team
KEY RELATIONSHIPS & TEAMS- Marketing Development Director- Brand Building Team- Customer Development- Finance- CMI- Supply Chain- External agencies e.g. sponsorship, PR
QUALIFICATIONS- Experienced in project management and leading project independently.- Proactive and creatively drive initiative.- Good command of data and analytic skill- Work well with all levels.- Good communication skill.- Work well under pressure and fast-paced environment.- Experience in team or people management is a plus.
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