Senior Brand Manager
2 days ago
Job Title: Senior Brand Manager - Hair Care
Location: Thailand
KEY ACCOUNTABILITIES- Leads over-all Brand Campaigns- Lead external media and creative agencies in creating new campaigns for local activations, and deployment mixes - ranging from purpose communications, traditional activations, and e-commerce campaigns.-
- Lead internal cross-functional team in the operations supporting the launches of projects and activations-
- Brand Custodian - managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions)- Executions Lead for brand campaigns and innovations to drive business growth- Frontliner for Day-to-Day Brand Operations:
- Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis-
- Brand Health, Consumer and Retail Data Analysis-
- Project Management with internal and external teams-
- Docking with Global Brand teams-
- Delivering Business Results - topline and bottom line:
- Driving growth opportunities and constant monitoring performance-
- Overseeing topline S&OP: sales and supply chain issues of the brand-
- A&P budget managementKEY REQUIREMENTS- 3 - 4 years experience in marketing or sales- Experience in Beauty company/industry/channel is a plus- Strong project management and problem-solving skills- Knowledge on communication development, and media planning process, public relations, and e-commerce- Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development- An excellent English language communicator with senior stakeholders and peers (conversational and presentational)- Experience in managing relationships with a variety of stakeholders - both internal and external partners- Experience in leading an internal cross functional task force and working with external agencies
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