E-business Traffic Acquisition

7 months ago


Thailand Talentvis Full time

Requirements:University graduate or above. Major in Business Administration and/or Marketing is preferred.
- 3+ year experience in media agencies and/or online marketing position within the luxury industry.
- Responsibilities:To manage performance marketing and E-Business traffic acquisition activities, deliver effective media solutions, drive advancing measurements across each communication and manage budget/costs control as to ultimately optimise sales and revenue opportunities for e-business.
- To provide e-business performance and digital marketing insights with recommendations to grow e commerce business and ensure that digital strategies support business strategies.
- To be responsible for overall traffic acquisition and retention for e-business including performance media optimisation and budget management across different activities in order to drive traffic, conversion, and retention to e-business.
- To deep dive performances of e-commerce/online platforms, actively develop digital media strategies and implementations to drive traffic to e-commerce store(s) and enhance business opportunities.
- To adapt Central/Regional guidelines to Local specificities including providing all media briefs in different formats, aligning with overall marketing calendar and the brand’s communication plans to internal and external stakeholders.
- To manage and challenge media agencies in order to deliver inventive and cost-efficient media strategies that reach given KPIs via best practices while protecting the brand equity.
- To always monitor ad results, especially live campaigns, and ensure that ad campaigns are all well-managed and optimised by analysing relevant data, following up with media agencies regularly and controlling the quality of all media.
- To conduct post-campaign analyses, evaluate effectiveness of each ad campaign, share results and learnings with relevant parties, and establish an active feedback loop. Then, provide report to e-business manager and regional team about needs, issues, successes to constantly improve and achieve targets.
- To drive forward and initiate digital/data projects with decent digital knowledge and translate strategies into implementations.
- Analyze and provide e-business performance and digital marketing insights and recommendation inclusive of data management, profiling, analytics, and ensuring digital strategies support business strategies.
- Compile, identify market trends & competitors, and evaluate data to support the E-Business team in decision-making or provide insights/suggestions to team.
- Monitor e-commerce website performance, identify and track KPIs of website traffic and lead conversion funnels together with recommendation.
- Monitor user engagement levels from both website and own media communications.
- Analyze sales by products / categories / franchises / activities / traffic sources/ online clients data including new member subscriptions, cancellations, and retention of clients by member level.
- Own the user registration process and profile completeness to identify areas for improvement.
- Analyze campaigns and products performance including planning and forecasting products, samples, GWPs, AOGs with allocation by channels.
- Account for e-business related analysis and reports. Other study/projects could be assigned.



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