Public Relations Account Executive
4 months ago
The PR Account Executive is responsible for carrying out media outreach, social media engagement, and marketing communication tactics as outlined within a strategy.
They contribute to the planning and research required to create a strategy that is largely driven by senior leadership.
**The responsibilities for this position include**:
- Play a key role in account activities including special events, media events, media relations, social media, and briefings
- Initiate implementation of media events, press conferences/briefings, media tours
- Serve as day-to-day contact for media/influencers
- Develop media strategy documents and demonstrate knowledge of top-tier media important to clients’ business
- Research, compile, and analyze the media landscape as it pertains to gaming, biz/tech, and entertainment influencers and outlets
- Develop editorial/journalistic/media contacts
- Devise press materials including press releases, media alerts, pitches, bios
- Create social media and digital content, editorial calendar management
- Monitor media, flag updates, formulate action plans to align with opportunities
**Qualifications**
- 2+ years of professional experience in PR, marketing, communications, or journalism
- Bachelor’s degree in PR, marketing, communications, journalism or related field
- Has confidence and knowledge to provide advice/counsel to senior clients in and around the specialist area
- Is a creative, flexible problem solver
- Has a desire to work as one team and share knowledge
- Can identify and correct weaknesses
- Will create an atmosphere of mutual respect, support, and trust
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