Assistant Marketing Communication Manager
3 days ago
Our client is a new concept store which is much more than a convenience store. The shop carries a very wide-ranged product assortment covering fresh foods, beverages, food groceries, non-foods, and services.
- Creating and initiating communication roadmap offline and online (all channels)
- Developing and implementing the digital marketing strategy and campaign to increase brand awareness and brand preference that align with Brand/Category objectives with measurable KPIs
- Managing execution of digital marketing activations ( Paid-Search, Display, Video-Owned, Social, Earned media), Programmatic/Automation-Performance marketing, Digital content, and storytelling by working closely with the Marketing team.
- Measuring marketing ROI efficiency through analysis of marketing spend vs business goal and campaign goal
- Understanding comprehensive media landscape change and competitive environment; new ad formats and technology; able to evaluate the effectiveness of media plan and provide solutions.
- Building and maintaining close relationships with relevant media ensuring cost-effective and inventive ways to increase brand awareness with effective and measurable campaigns (Online/Offline).
- Working on consistent and effective messaging of external documents and promotional materials to support our marketing campaign and activities.
- Monitoring Q&A, including direct messages from owned social channels.
**Qualifications**
- Bachelor’s Degree or higher in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in Marketing Communications, especially Digital marketing. Focused role of Retail, Shopping Mall, FMCG
- Have marketing experience in promotions, local store marketing (LSM), co-promotions, on-ground marketing, and event marketing, etc.
- Has a passion for the Food and Beverage industry.
- Experience in retail, shopping malls, department stores, quick service restaurants (QSR), FMCG, or any related industries in a marketing role will be an advantage.
- Demonstrated ability to handle multiple tasks, prioritize and meet deadlines.
- Logical communication & presentation skills.
- Excellent verbal/written communication skills in both Thai and English.
- Good at Excel, Word, and PowerPoint.
- Innovative and a self-starter.
- Excellent organizational skills & multitasking skills.
- Ability to work well under pressure to timelines.
- Creative, proactive, a good team player, and having infinite learning skills and a can-do attitude.
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