Digital Transformation, Principal
7 months ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.
About the Role
Responsible for promoting AIA products and services through internet and other digital channels
- Build and develop marketing, merchandising and creative strategies and affiliated programmes via the internet or other digital channels
- Handle the implementation of digital marketing programmes and analyse their efficiency
- Establish and handle the relationships with search engines and portal sites that are strategically aligned with AIA's digital goals
- Build and maintain AIA's website to provide up-to-date and comprehensive product and service information
- Track usage trends including number and quality of visitors and advertising campaign impact
- Build and develop and maintain website graphic designs and layout to support AIA's image
- Identity and brand through a diverse mix of web materials, graphical user interfaces and multimedia
- May be responsible for social media marketing and online community management
- Responsible for other relating tasks as assigned to align with business policy and build long term business growth.
- Explore opportunity to improve work flow and build healthy environment
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._
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