Marketing Manager Thailand

3 months ago

กรงเทพมหานคร, Thailand Shell Full time

**Purpose**
- The Lubricants business is building a highly professional, commercially focused organization.
- Leaders with strong commercial skills and experience are critical to achieve our aims of building upon our marketing strength, focusing on key growth markets, strengthening the supply chain organization and accelerating the implementation of a macro-distributor model.
- A good overall understanding and experience of the Lubricants business is desired, but not essential.
- This includes developing and implementing business marketing action plans, customer value propositions for our brands and aligning business segments and channels to the Global Lubricants Strategy and Global Marketing Programs/Calendar.

**What’s the role?**
- Develop and implement marketing plans in line with Global Lubricants Unstoppable Strategy and Asia Pacific (APAC) Region Business Objectives, and consistent with Shell Global Marketing Programs.
- Manage all marketing mix elements: Pricing, Product Portfolio, Channel and Communication and Promotion.
- Create compelling consumer/customer value propositions based on Consumer Insights to uniquely deliver needs and extract value in a differentiated way across diverse Business-to-Consumer (B2C) and Business-to-Business (B2B) segment.
- Participate in developments of Customer Value Proposition (CVP) and Brands, working with Global and Local team. Provide support in key customer prospecting and tender processes.
- Maximize value creation and capture through balancing key levers, including the trade-off of volume and unit margin, building, and executing strong pricing strategies including pricing brand maps to drive overall business growth.
- Lead the drive on Premium products (high margin synthetic product tiers) including all elements of marketing mix, equipping sales force & distributors and recognition schemes.
- Champion product stewardship in consultation with the Product Lifecycle Management Manager and Supply Chain Team to ensure compliance with local registration requirements and end-to-end product management.
- Institute a “return-based mindset” to marketing investment and Selling, Promotion & Advertising (SP&A) expenditure management, coaching the team to strengthen on marketing plans, brief writing, agency management, post-investment reviews and return on investment delivery.
- Lead the marketing team to generate high impact, highly efficient business marketing plans, including excellence on media strategy, planning and buying as well as promotion/programs development and influencer strategies.
- Coach, Train and Support the Marketing Teams and support the same for the Sales Teams in Thailand.
- Work with Lubricants Supply Chain to develop the supply network plan, co-manage the initiative slate and drive demand forecast accuracy and strong delivery to customers in the Sales and Operation (S&OP) process.
- Ensure the competitiveness and integrity of the Customer Value Proposition for customers, including marketing, portfolio, technical service offer, and supply chain efficiency.
- Ensure that the synergies are capitalized, and execution takes place within the agreed marketing timeline to deliver business goals.

**What We Need from You?**
- Possess proven track record in leading and developing teams to drive results across the end-to-end value chain.
- Possess Master of Marketing, business, or communication in your academic qualifications.
- Minimum 8+ years of relevant experience in marketing or sales roles is desired.
- Sound and proven professional experience demonstrating commercial leadership and business transformation ability.
- Experience in a fast-moving consumer goods (FMCG) environment will be an advantage.
- A detailed knowledge of transport, industry or consumer lubricants markets, covering B2C and B2B marketing/sales activities will be an advantage.

**Company Description**

Shell’s presence in Thailand dates back to 1892 when the first barge containing Shell kerosene docked in Bangkok. Today, Shell is one of the largest and the longest-established multinational operations in Thailand. The Shell Brand is one of the most esteemed and well respected in the Thai energy sector. Shell played a pioneering role in the advancement of the industry, from the establishment of refineries to a nationwide network of gasoline stations. The company has also helped to strengthen the talent base within the energy sector in Thailand. For more than 130 years of our operations in Thailand, Shell has been growing side by side with the country’s developing economy. We have been committed to developing products of quality and to preserving the environment. Our goal is not only to achieve business success but also to play an active role in helping improve society.

**Our values**

Shell is a company with shared values. Honesty, integrity, and respect aren't simply a strapline: they are a part of everything we do. What's more, Shell is an equal opportunities company, and we p

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