Brand Experience

5 months ago


ปทมวน กรงเทพมหานคร, Thailand FWD Life Insurance PCL Full time

Creating and managing a brand's partnership.
At least 5 years experience in branding.
High understanding of digital and market trend.
Focus on creating and managing a brand's identity and reputation, by developing and marketing FWD brand to increase its visibility and ensure that it is perceived positively by its target audiences.
Use data to understand customer behaviors, market trends, and the effectiveness of marketing communications.
Also, be a brand guardian who maintains brand integrity across all company initiatives and communications, overseeing the marketing critical path ensuring everyone involved clearly understands the proposition of FWD core value, brand direction, brand tone, and brand guideline, with the expectation of ensuring the highest levels of brand consistency across FWD.
Develop brand marketing and brand experience initiatives to ensure the brand's unique value proposition and position in the market.
Collaborate with external and internal partners to orchestrate end to end engagement and experience, ensure all contractual assets, communications and activations are delivered to a best in class standard and maximum with value for money.
Perform quantitative and qualitative monitoring and analyze data to understand the root cause of current brand performance (both positive and negative), use data to understand market trend, customer behavior to identify opportunities to the brand s success.
Collaborate with other departments by representing brand team in all cross functional projects, leading in term of brand policy and guideline to ensure the consistent and desirable message to convey communication messages which aligns with brand direction.
Create additional local brand guideline which support new brand marketing and brand experience initiatives and ensure the alignment to brand guideline and brand policy.

**Qualifications**:
Bachelor or Master Degree in Marketing, Business Administration, Communication Arts or related field.
At least 5 years experience in branding, brand activation management, event/experiential experience, project management, or partnership management and IMC.
High level of interpersonal skill. Must be able to work well with diverse groups collaboratively.
Self-starter and be able to hit the ground running especially under pressure and change.
Creativity and prudence. Willingness to travel and work overtime, and on weekends with short notice.
Good command in English.

**Job skills required**: Project Management, Management, English, Branding



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