Product Manager Endovascular

5 days ago


กรงเทพมหานคร, Thailand Cordis Full time

**Responsibilities**:
Job Summary

Responsible for driving the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.

Essential Functions and Responsibilities:

- Build comprehensive marketing plan to drive Cordis’ products in market with price, positioning, segmentation, communication channel, messaging and targeting plan for cluster of countries in South East Asia
- Work closely with distributors to develop and support tender specification, maintain the obsolete list of SKUs and make sure we are quoting right codes in tender
- Gather sales trend of the assigned portfolio, perform analytics and share the insights with sales team
- Participate in monthly distributor reviews and develop chatter for the follow up
- Build marketing dashboard to monitor the product performance as per defined priority
- Should have a solution based approach and position Cordis as one window solution for peripheral cases
- Analyze market data to develop strategies, and define product objectives and drive the same
- Assess current competitor offerings, seeking opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
- Coordinate with compliance, CET and IDP team to successfully execute marketing programs
- Work with local LSPs and global ERP Admin to set the product attributes and pricing in the ERP system
- Spend at least two days in field with customer and keep building and validating marketing plan with VoCs
- Maintain product master data and build specifications to support tenders
- Led product demo, booth branding and product communication in key conferences
- Ability to work with mínimal handholding, Develop and drive marketing programs and execute
- Drive successful product launches in alignment with Marketing manager and Sales leader
- Drive product training especially periodically for new teammates and existing teammates
- Strong marketing communication with both internal and external stakeholders
- Market and portfolio analysis on a continuous basis to drive strong tactics
- Assist driving sales and/or campaigns by acting as a product/procedure expert
- Support necessary CMEs and work with KOLs to develop voice for assigned Therapy
- Econometrics: Understand costs associated with Disease and Surgical Solution. Ability to draw up patient pathway

Qualifications:
**Qualifications**
- Should have 2+ Years of experience in product management and product launch, overall 5+ years of experience in medical devices, having background of Endovascular segment will have added advantage
- Experience in working with creative agencies and market research agencies, particularly providing briefs and evaluating work, would be preferred.
- Ability to develop and align clear goal with marketing function to deliver high growth
- Proven successes engaging with:

- Internal - including marketing, clinical and local clients.
- External - including payers, HTA bodies and KOLs (Ideally possesses an established network

Cordis is proud to be an equal opportunity employer and is committed to providing equal opportunity for all teammates and applicants. At Cordis, our teammates all bring different strengths, experiences, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All our teammate’s points of view are key to our success, and we believe inclusion is everyone's responsibility. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming.


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