Product Manager
8 months ago
**Position**: Product Manager
**Division**: Established Pharmaceuticals Division
**Affiliate**: Thailand
**PRIMARY OBJECTIVE**:
Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products.
**EDUCATION/QUALIFICATIONS/EXPERIENCE**:
- Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
- Strong sales track record.
- Sound understanding or qualifications in marketing related principles.
- Good knowledge of computer based programs including spreadsheets and graphics.
- Comprehensive industry knowledge.
**CORE JOB RESPONSIBILITIES**:
- Achieve sales, margin and market share annual goals for the assigned products.
- Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
- Evaluate the practicality and potential of new products and market development.
- Analyzes and defines customers and market requirements and trends.
- Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
- Develop annual sales volume and profit forecasts, pricing and expense budgets.
- Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
- Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
- Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
- Provide direction to educate and develop Product Specialist.
- Review complaints and suggestions relating to assigned products.
- Analyze and report market intelligence in a correct and timely manner.
**ABBOTT COMPETENCIES**:
**Build**
**Key Actions**:
- Creates a sustainable infrastructure and environment that enables growth.
- Maintains leadership presence and emotional control in difficult situations.
- Provides the insight, knowledge and leadership to improve functional area and build the business.
- Develops, rewards, and shares talent; is the type of leader others want to work with or for.
- Provides accurate, frequent, and constructive feedback to subordinates, peers, and leaders.
- Makes the difficult people, financial, and business decisions in a timely manner.
**Set Vision and Strategy**
**Key Actions**:
- Identifies and acts upon trends that can impact the business.
- Creates and communicates a motivating, compelling vision of the future that supports employee engagement.
- Develops short
- and long-term strategies and helps align the resources to achieve them.
- Translates strategies into actionable goals and plans, and then communicates them to ensure alignment of effort and purpose..
**Deliver Results**
**Key Actions**:
- Displays continuous energy, intensity, and persistence to drive the organization forward.
- Delivers what is promised; holds self and others accountable for results, commitments, and behaviors.
- Takes appropriate accountability for failure; does not blame others.
- Takes action in a timely manner, with urgency or caution as appropriate, but always in a planful way.
- Balances short
- and long-term priorities and maximizes the opportunities for both.
- Addresses organizational or cultural barriers that could prevent success.
**Anticipate**
**Key Actions**:
- Develops scenario and contingency plans that ensure achievement of results under changing conditions and situations.
- Takes initiative to implement change before others.
- Actively gathers customer inputs in order to anticipate and fulfill their needs and requirements.
- Manages internal/external stakeholders to identify and address issues.
- Understands the situation or audience and adjusts approach to achieve desired outcomes.
**Innovation**
**Key Actions**:
- Creates an environment of experimentation and uses failure as an opportunity to learn and take alternate action.
- Challenges current thinking; generates new ideas and expects others to do the same.
- Integrates information from multiple sources to generate unique insights or new solutions that distinguish Abbott from the competition.
- Leverages diversity of people and thinking to create a competitive advantage.
- Collaborates across boundaries to create cross business opportunities.
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