Marketing Executive
7 months ago
**Job Title**
Marketing Executive
**Job Description Summary**
Job Overview: As a Marketing Executive, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness, generate leads, and ultimately contribute to the company's growth.
**Key Responsibilities**:
**Market Research**:
- Conduct market research to identify trends, opportunities, and competitive landscapes.
- Analyze consumer behavior and preferences to inform marketing strategies.
**Strategic Planning**:
- Develop and implement comprehensive marketing plans aligned with company goals.
- Identify target audiences and create strategies to reach and engage them effectively.
**Campaign Management**:
- Monitor and analyze campaign performance, making data-driven adjustments as needed.
**Content Creation**:
- Develop engaging and relevant content for various marketing channels.
- Collaborate with the content team to ensure consistency in messaging and branding.
**Digital Marketing**:
- Oversee digital marketing initiatives, including SEO, SEM, social media, and online advertising.
- Stay updated on digital marketing trends and implement best practices.
**Brand Management**:
- Maintain and enhance the company's brand image and identity.
- Ensure consistency in branding across all marketing materials and platforms.
**Relationship Building**:
- Collaborate with internal teams, such as sales and product development, to align marketing strategies with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors.
**Budget Management**:
- Develop and manage marketing budgets effectively.
- Monitor expenses and ROI to ensure cost-effectiveness.
**Metrics and Reporting**:
- Track and analyze key performance indicators (KPIs) to measure the success of marketing efforts.
- Provide regular reports and insights to management.
**Others**:
- Work closely with other marketing departments (BD, Digital, PR) within company and being C&W Thailand Marketing representative in monthly meetings.
**Qualifications and Skills**:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, with a strong understanding of various marketing channels.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Familiarity with marketing tools and software.
- Creative thinking and the ability to generate innovative ideas.
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