Marketing Executive

7 months ago

กรงเทพมหานคร, Thailand Cushman & Wakefield Full time

**Job Title**

Marketing Executive
**Job Description Summary**

Job Overview: As a Marketing Executive, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness, generate leads, and ultimately contribute to the company's growth.

**Key Responsibilities**:
**Market Research**:

- Conduct market research to identify trends, opportunities, and competitive landscapes.
- Analyze consumer behavior and preferences to inform marketing strategies.

**Strategic Planning**:

- Develop and implement comprehensive marketing plans aligned with company goals.
- Identify target audiences and create strategies to reach and engage them effectively.

**Campaign Management**:

- Monitor and analyze campaign performance, making data-driven adjustments as needed.

**Content Creation**:

- Develop engaging and relevant content for various marketing channels.
- Collaborate with the content team to ensure consistency in messaging and branding.

**Digital Marketing**:

- Oversee digital marketing initiatives, including SEO, SEM, social media, and online advertising.
- Stay updated on digital marketing trends and implement best practices.

**Brand Management**:

- Maintain and enhance the company's brand image and identity.
- Ensure consistency in branding across all marketing materials and platforms.

**Relationship Building**:

- Collaborate with internal teams, such as sales and product development, to align marketing strategies with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors.

**Budget Management**:

- Develop and manage marketing budgets effectively.
- Monitor expenses and ROI to ensure cost-effectiveness.

**Metrics and Reporting**:

- Track and analyze key performance indicators (KPIs) to measure the success of marketing efforts.
- Provide regular reports and insights to management.

**Others**:

- Work closely with other marketing departments (BD, Digital, PR) within company and being C&W Thailand Marketing representative in monthly meetings.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, with a strong understanding of various marketing channels.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Familiarity with marketing tools and software.
- Creative thinking and the ability to generate innovative ideas.

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