Senior Executive, R&E Campaigns, Thailand

2 weeks ago


Bangkok, Bangkok, Thailand WARNERMEDIA Full time

Welcome to Warner Bros. Discovery, where imagination meets innovation.

About Us

We're a global leader in entertainment, media, and technology, with a rich history of creating iconic content and beloved brands. Our team of storytellers, creators, and dreamers brings our characters to life, and we're always looking for talented individuals to join our journey.

Job Title: Marketing Automation Specialist

This is a career-defining opportunity to join our team and play a key role in launching Warner Bros. Discovery's streaming DTC business (Max) across the Asia-Pacific region. As a Marketing Automation Specialist, you'll develop, plan, and execute retention and engagement campaigns and programs to keep our customers happy and streaming for more.

Key Responsibilities:

  • Develop and execute highly personalized cross-channel communications, campaigns, and nurture programs that resonate with our customers
  • Set up data-driven campaigns to ensure deliverability and performance
  • Create and implement test strategies, including A/B multivariant testing to maximize conversions
  • Manage the overall marketing calendar
  • End-to-end campaign management from creation to analysis and reporting
  • Be the go-to expert for our marketing automation system, providing direction and support
  • Implement, manage, and fine-tune campaigns across retention pillars – Lifecycle, Engagement, and Monetization
  • Collaborate with teams for content launches and ensure our marketing tools are top-notch
  • Review written materials in English and other languages to ensure accuracy

Requirements:

  • Minimum 3 years of experience working with marketing automation platforms (preferably Braze)
  • Fluency in Thai
  • Relevant Marketing Automation Platform certifications are a strong asset
  • Ability to prioritize and manage multiple priorities and projects
  • Experience working with Looker
  • Knowledge of email marketing best practices and experience in behavioral segmentation
  • Comfortable manipulating large data sets

Our Culture:

At Warner Bros. Discovery, we're committed to creating a workplace that's inclusive, diverse, and supportive. We believe in empowering our employees to grow and thrive, and we're always looking for talented individuals who share our values.

Equal Opportunities Employer:

Warner Bros. Discovery is an equal opportunities employer, and we welcome applications from qualified candidates from all backgrounds. We're committed to creating a workplace that's free from discrimination and harassment, and we're proud to be an inclusive and diverse employer.


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