Retail Training Manager

4 days ago

Bangkok, Bangkok, Thailand RAVIPA Full time

Key Responsibilities:

  1. Strategy & Curriculum Design

  2. Design Holistic Programs: Develop comprehensive learning journeys including onboarding, product expertise (gemology & craftsmanship), and advanced selling techniques.

  3. "RAVIPA" Selling Ceremony: Define and standardize the in-store service, ensuring it reflects the brand's positioning of meaningful/everyday luxury.
  4. E-Learning & Innovation: Create engaging digital modules and workshops to support a blended learning environment (classroom, digital, and on-the-floor).

  5. Strategic Alignment: Partner with HR and Retail Leadership to align training goals with business KPIs (e.g., Conversion Rate, UPT, ATV).

  6. Training Delivery & Implementation

  7. Lead Training Sessions: Facilitate high-energy workshops for Sales Associates/Supervisor, and HQ staff to deepen their understanding of the brand story and collections.

  8. Train-the-Trainer: Build capability within Sales Associates/Supervisor to act as day-to-day coaches, ensuring training sticks long after the workshop ends.

  9. Product Launches: Collaborate with Retail Merchandisers and Marketing to design rapid-deployment training for new collections, ensuring the team is ready to sell on launch day.

  10. Performance Management & Development

  11. Field Coaching: Spend significant time in stores observing behaviors, providing real-time feedback, and modeling best practices.

  12. Measure Impact: Monitor the effectiveness of training through mystery shopping results, sales performance analysis, and staff competency assessments.
  13. Talent Growth: Identify high-potential staff and create development pathways to foster employee growth and retention.

Qualifications & Requirements:

  • Minimum 3-5 years of experience in Retail Training, L&D, or a Store Management role with a heavy focus on coaching.
    Experience in Jewelry, Fashion, or Beauty is highly preferred.
  • Strong understanding of "Clienteling" and relationship selling.
  • Exceptional presentation and storytelling skills. Fluent in both English and Thai (Chinese proficiency is an advantage).
  • Familiarity with e-learning platforms (LMS) or creating digital training content is a plus.
  • Energetic personality and exceptional engagement skills.
  • Willingness to travel upcountry as required by the company.

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